Portfolio
Case Studies
A selection of content design work spanning UX writing, content strategy, design systems, and information architecture.
01
UX WritingOnboardingFintech
Redesigning the Onboarding Experience
How I reduced drop-off by 40% by rewriting every screen in a 12-step onboarding flow for a fintech app.
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Content StrategyError StatesDesign Systems
The Error Message Audit
A systematic audit of 200+ error messages across a SaaS platform, resulting in a reusable error writing framework adopted across the company.
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Design SystemsVoice & ToneContent Strategy
Building a Voice & Tone Guide for a Design System
Creating the content layer of a design system from scratch — a voice and tone guide that designers and engineers actually use.
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