About me
Words that work
I'm Flavia — a content designer who believes that the best interface copy is the kind you don't notice. It just works.
I started in journalism and moved into digital product design because I was fascinated by how words shape behaviour. Now I spend my days figuring out how to make complex digital experiences feel simple, friendly, and trustworthy.
My approach is research-led. I work closely with user researchers and data analysts to understand what language people use, where they get confused, and what actually helps them achieve their goals.
Outside of work I read a lot (fiction and linguistics), take long walks, and occasionally write about content design.
Experience
Senior Content Designer — Support & Integrity
DoorDash
Leading content design across DoorDash's Integrity space — shaping experiences for fraud prevention, identity verification, and regulatory compliance at scale. Work has contributed to protecting $15B+ in GOV and driving measurable business impact through content-led experimentation.
Senior Content Designer — DashPass
DoorDash
Focused on taxonomy and technical writing for DoorDash's subscription product.
Senior UX Content Designer
Shopify
Led content design for Shopify's Point of Sale product — defining terminology, structure, and end-to-end workflows for merchants running in-store operations. Partnered closely with Product, Design, and Engineering to make complex commerce feel simple and fast.
Senior UX Content Designer · UX Content Strategist
H&R Block
Two-year tenure spanning content strategy and senior content design roles, helping shape clear, trustworthy experiences in high-stakes tax and financial contexts.
Organic Search & Content Performance Manager
MAKE Digital Group
Developed SEO processes and content strategy that grew a financial client's organic traffic by over 300%.
Bilingual Marketing Manager
Ontarget Interactive
Built bilingual digital strategies leveraging SEO and data-driven content to elevate customer experience and brand development.