About me
Words that work
I'm Flavia — a content designer who believes that the best interface copy is the kind you don't notice. It just works.
I started in journalism and moved into digital product design because I was fascinated by how words shape behaviour. Now I spend my days figuring out how to make complex digital experiences feel simple, friendly, and trustworthy.
My approach is research-led. I work closely with user researchers and data analysts to understand what language people use, where they get confused, and what actually helps them achieve their goals.
Outside of work I read a lot (fiction and linguistics), take long walks, and occasionally write about content design.
Beyond the work
I travel a lot, I read constantly, and I don't watch TV — but I will always make time for a movie.
Experience
Lead Designer — Regulatory Readiness, Fraud, and Account Integrity
DoorDash
Sole designer across three pods, owning both content design and product design end to end. First designer at DoorDash to operate fully under the combined design model ahead of the org-wide shift.
Senior Content Designer — Support & Integrity
DoorDash
Leading content design across DoorDash's Integrity space — shaping experiences for fraud prevention, identity verification, and regulatory compliance at scale. Work has contributed to protecting $15B+ in GOV and driving measurable business impact through content-led experimentation.
Senior Content Designer — DashPass
DoorDash
Focused on taxonomy and technical writing for DoorDash's subscription product.
Senior UX Content Designer
Shopify
Led content design for Shopify's Point of Sale product — defining terminology, structure, and end-to-end workflows for merchants running in-store operations. Partnered closely with Product, Design, and Engineering to make complex commerce feel simple and fast.
Senior UX Content Designer · UX Content Strategist
H&R Block
Two-year tenure spanning content strategy and senior content design roles, helping shape clear, trustworthy experiences in high-stakes tax and financial contexts.
Organic Search & Content Performance Manager
MAKE Digital Group
Developed SEO processes and content strategy that grew a financial client's organic traffic by over 300%.
Bilingual Marketing Manager
Ontarget Interactive
Built bilingual digital strategies leveraging SEO and data-driven content to elevate customer experience and brand development.